Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. What is content marketing?Ĭontent marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases.
At the core of any conversation is content. Social media status updates, images posted to Instgram, blog posts, websites, podcasts, videos, YouTube Hangouts, Twitter chats, in person meetups and network events all center around conversation and engagement. Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. Big, small, smart, not so smart, agile, slow and every thing in between. Content marketing is not some fancy shiny object invented by Facebook, or the social media gurus, gods, rockstars or anything in between.Ĭontent marketing is at the core of every business of every size.
Guess what… it was a requirement before 2014, not just now.
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How to Watch Love Island UK From AbroadĬontent marketing is a requirement, not an option in 2014.